Teviot
Teviot are a successful Edinburgh-based graphic design consultancy. Their design expertise allows them to create strong, unique branding for their clients, encompassing everything from sales and marketing to packaging. Over the last 6 years they have found themselves increasingly involved in the design of their clients websites, a capability that has been greatly enhanced by their partnership with Ezone Interactive.
The Problem
Douglas MacDowall, Project Director at Teviot, has been using the Ezone WMS for the past 18 months. "Before partnering with Ezone, we would produce designs for websites, but had to hand the project over to a third party once the need for technical skills arose. This limitation restricted what we were able to offer our clients, as well as the benefits to us of doing so". Prior to their partnership with Ezone this technical barrier ensured that web-design was an under-developed aspect of Teviots business.
When it comes to design, your portfolio is often the best possible form of advertising. Real world examples allow prospective new customers to see what an agency is capable of and how they can transform their business. For this reason it is important that a design company maintain some control over the finished product. "Apart from diminishing the profitability of the exercise, passing our web design projects on to a technical company lead to other potential problems. Occasionally our designs would suffer at the hands of a more technically oriented developer who was unaware of the principles of good graphical design. This in turn caused more hassle for us, trying to reach an agreeable compromise" said Douglas.
Ezones's solution
"While working on a project for City Inn, the customer expressed an interest in content management. Partnering with Ezone enabled us to provide the client with a simple yet powerful content management system. More importantly, we now had a tool at our disposal that allowed us to carry out all phases of the web design process in house." Since incorporating the WMS into their services Teviot have been able to actively bid for entire projects and subsequently have seen this area of their business increase dramatically.
"Removing the need for a third party means that we have greater control over the implementation of our design, and are not as susceptible to delays generated by other companies. Ultimately, this equates to a higher quality site delivered faster and with less effort" says Douglas.
Conclusion
Partnership with Ezone Offers design companies the opportunity to expand into web-design while remaining focussed on their key abilities. With minimal training any member of staff is able to work as a site developer using the WMS. Our commitment to partner support also means that we are on hand to advise on technical issues that may arise, as well as constantly improving the system to maximise it's benefit to our clients. By taking advantage of our partnership agreement Teviot have been able to increase the scope of their business without incurring the costs of taking on technical staff.